Air conditioning and commercial refrigeration leader, Blue Star, has launched a new range of soft ice cream machines. Imported from Frigomat, Italy, these machines are sleek, compact and occupy minimal retail space. Moreover, they are aesthetically extremely attractive to ensure that they catch the consumers' attention at the outlet, which is critical considering the fact that most of the soft ice cream purchase is impulsive. Advanced technology and electronic controls result in consistent ice cream scoop after scoop.