Airconditioning is no longer just cooling. Just as in the case of developed countries, in India also the concepts of Indoor Air Quality and Energy Efficiency are gaining importance. The customers, leading consultants and project managers are seeking high quality of Indoor Air, and scientifically proven terminologies such as "Productive Office", "Sick Building Syndrome", "Indoor Air Quality Management" are being talked about. Fresh air brings in good environment, but in an airconditioned space, fresh air also adds to the heatload, because fresh air is warmer than the airconditioned space. Therefore, while managing to provide adequate quantity of fresh air, one must keep the heatload under control, and also achieve power savings at the same time.

Blue Star, India's largest central airconditioning and commercial refrigeration company has joined hands with Arctic India Engineering Pvt. Ltd., a world leader in manufacturing Indoor Air Quality and Engineering Recovery Products to provide Air Management Solutions. Blue Star has over six decades of experience in providing expert cooling solutions, whereas Arctic India Engineering is a world leader in Energy Recovery Systems such as Heat Recovery Wheels, Eco Fresh Energy Recovery Ventilators and Eco Cool Evaporative Cooling Pads.

In a joint statement, Mr. Deepak Pahwa, Managing Director, Arctic India Engineering Pvt. Ltd. and Mr. B. Thiagarajan, Vice President, Blue Star Limited said, "The mission of our alliance is to provide, promote and facilitate the quality air management in the region which will allow people living and working in conditioned spaces to breathe better quality air and, at the same time help building owners and managers to cut down their energy costs. This is even more important considering the fact that people are beginning to spend almost 80% of their time in airconditioned spaces. Moreover energy resources are dwindling while energy costs and health related issues in airconditioned spaces are spiraling. As leaders in the field, we have come together to promote Indoor Air Quality and Energy Savings".