"To deliver world class customer experience", has been the core philosophy of Blue Star. The Manufacturing division of the company also aspires to be of world-class caliber.
Blue Star's foray into manufacturing was a modest effort at producing ice candy machines in the 1940s, at first from a small office in Forbes Street at Colaba in Mumbai. It was only in the mid 1960s that Mohan T Advani expanded Blue Star's manufacturing base by buying a factory in Thane, then a distant suburb in Mumbai.
The second plant was built in 1980 in Bharuch in Gujarat to manufacture water coolers, deep freezers and bottle coolers.
In the late 1990s with the software boom driving the economy, investments in manufacturing sector were dwindling. Manufacturing facilities started become an unviable proposition. As a result, a lot of manufacturing units had to be closed down. However Blue Star management was convinced that manufacturing would be an important driver in the value chain and was important for the company to be successful in the longer run.
A new and exciting chapter began with the inauguration of a world-class factory in Dadra in July 1st, 1997. The project at Dadra was incorporated with state-of-the-art technologies, quality standards and manufacturing process with consultations from Rheem USA.
After the success of Dadra, Blue Star has been able to transplant the manufacturing philosophy and attitude to the other factories at Thane and Bharuch as well.
The two fundamental transformations of Blue Star's manufacturing took place in improving operational efficiencies and quality improvement resulting in competitiveness in terms of price and delivery. Blue Star remained competitive in the market where prices of airconditioning products fell constantly since the late 1990s. The introduction of world class manufacturing facilities coupled with IT, automation and an overall positive morale amongst the employees resulted reduction of manufacturing cost.
With the addition of Himachal Plant in 2005, which was built with in-house expertise, Blue Star has been able to meet the increasing market demand. Himachal plant has the advantage of scale of operations and also enjoys tax benefits.
Wada facility is the most recent one set-up by the Company. With a plot size of around 36 acres, this facility is planned to eventually be Blue Starís largest manufacturing facility. Wada factory is a state-of-the-art facility and follows world-class manufacturing practices.
Blue Star's five modern manufacturing facilities coupled with a robust product development team and a significant contribution from the original equipment manufacturers and export market has given Blue Star a cutting edge in manufacturing.
Blue Star : Experts & Leaders in providing Cooling Solutions and Airconditioning, AC for Large Offices in India.